Responsive Web Design is a way of displaying one website URL on different digital devices, with a variety of screen resolutions and sizes. No matter what device is being used there is a consistently satisfying viewing experience.
Using specific coding and responsive layout, the website adapts to the viewer's screen. The method is now preferred by Google and users alike. The frustration of arriving at a website on a mobile phone that is unreadable - will be eliminated.
Responsive Web Design is typically easy to read and navigate. The less clutter on a page the better will be the user's experience.
On a mobile device it becomes easy to "click to call" or email without searching for contact details in the depths of a site. Mobile users in today's fast lifestyle become impatient if they can't find what they are looking for quickly. They will soon move onto to another site that is more user friendly.
A 2014 Nielsen study showed that consumers globally spend more time surfing the net on smartphones than on computers. In the month of December 2013, UK consumers spent 42 hours on their phones and only 29 on their desktops.
Will you be ready for the new Google algorithm?